Nobody ever knew that the device that was termed as a luxury gadget for
business class will develop a strong hold over Indian mobile phones
market within a decade’s time. Yes, cell phones have become a dominant
means of communication in the country because of the flexibility and
convenience they offer. You can now connect with your family members,
colleagues or even clients instantly. Initially tagged as a lifestyle
product, the mobile phones has now become a necessity. As far as Indian
market is concerned, you will find ample range of latest mobile phones
to meet your feature specifics and individual requirements. Youths are
the most targeted and potential buyers in this vast industry. Mobile
companies know that the gadget is more of a style statement t o them,
therefore launch sleek, touch screen mobiles in trendy designs and
colours. Introduced merely as a voice transmitting device, the mobile
phone has now transformed into communication device comprising of MP3
player, high pixel camera, Bluetooth, 3D gaming, GPRS and many other
high-tech features. The rapidly increasing space for mobiles in the
mobile market of India has made the competition tougher for the cell
phones companies. If we study the market share, Nokia is still ahead of
other companies like Sony Ericsson, LG or Motorola. The brands like HTC
and Apple have targeted a niche market segment only. Because the mobile
phones users are increasing at an impressive rate, the competition
between mobile phones stores has also become tough. Cheap mobile phones
call rates and excellent CDMA services are also twisting the market a
bit. Whatever the reason be, there is a cut throat competition and the
numbers of competitors is increasing rapidly. The growth rate of 8.12%
in the mobile phones sector between the year 2000-2007 boasts of the
impressive hold of cell phones. It is expected that more than 6 hundred
million people will have mobile phones in India by 2010. If we see the
global trends, there is still a lot of scope for development and
innovations in the Indian mobile phones market. The network coverage is
becoming better and innovation is still being done, which is paving way
for more advanced, latest, appealing, improved and of course cheap
mobile phones in the coming years.
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